robert bynder design, inc.

Staples Center Website Is Now Live.

January 11, 2008

It had been eight years since Staples Center opened their venerable doors in Downtown Los Angeles and nearly that long since a new website was created to promote this iconic sports and entertainment venue. It was time for a new website design to support this highly-visible landmark owned by Anschutz Entertainment Group (AEG).

Our team worked with AEG's in-house marketing and technical teams to create a new site that would help bring home the excitement of attending a live event. Other than visiting the venue itself, this serves as the single largest brand touch-point.

We discovered that the primary goals of consumers using this tool would be to find events, purchase tickets and figure out parking and designed a solution that easily facilitates these goals, as well as allow AEG flexibility in promoting events. As part of the online re-branding effort, we also redesigned all of the email marketing templates used for the newsletter and event promotions.

See more of this project.