robert bynder design, inc.

Making the Complicated Simple

April 17, 2007

RBD has recently completed a milestone in an on-going re-branding project for Unisource Solutions, one of the region’s largest office furniture dealers. We recently launched the new website, culminating an intensive effort to help make this industry leader even more competitive in their market.

Working closely with the client, we began with helping to establish a new messaging platform from which all subsequent work was based on supporting. We developed a new tagline, a new logo, and complete new visual language to represent the brand in all marketing communications, corporate documents and other representative elements.

The new website is Unisource Solution’s most important marketing tool. The messaging underscores our client’s commitment to superior customer service and offers a basic overview of their services. Most importantly, it highlights the reasons why a potential customer should choose to work with them and does so in a quick and engaging manner.

The website includes a custom-built content management system that allows staff members to edit and maintain the site using a simple administration tool.

In addition to the new website, we are also helping our client with their ongoing email communication program, which is tightly integrated with site.

View Unisource Solution's website here.